Off Madison Ave
Items Needing Client Action
OMA-40 (June Newsletter) — Questionnaire Response Needed
The newsletter questionnaire was submitted to OMA on May 19. We'd appreciate receiving responses back by June 4 so we can move forward with building the June newsletter on schedule (target send: June 17).
Info Needed
Newfangled In Progress
June newsletter (OMA-40) — Questionnaire intake and content build
June–August content series — Article drafting begins (OMA-38, OMA-39, OMA-41)
Recently Completed
OMA-28 (May Newsletter) sent — festivals/local events as destination marketing ecosystems
OMA-40 (June Newsletter): Client Questionnaire submitted; intake form workflow validated
Editorial calendar batch creation — OMA-37 through OMA-45 workflows scaffolded in Asana
Summer content calendar timeline recalibration
New Leads
0
vs 3 prior week
Conversions
0
vs 3 prior week
MQLs
0
vs 0 prior week
SQLs
0
vs 0 prior week
No new leads or form conversions were recorded in Insight Engine for this period. The prior week (May 11–17) had 3 new leads / 3 conversions; the week before that (May 4–10) had zero. Pattern is consistent with the low-volume baseline this account has been on — quality MQL output earlier in the year has come in clusters rather than steady weekly flow.
All New Leads
No new leads recorded during this period. Next read on lead quality will come once the June newsletter deploys and the LinkedIn Website Visits campaigns continue feeding the funnel.
Paid Media — LinkedIn
Spend
$210
7-day window
Clicks
111
2 active campaigns
CTR
1.15%
vs ~0.44% LinkedIn benchmark
CPC
$1.89
9,655 impressions
Conversions
0
Website Visits objective
CPA
—
N/A for traffic campaigns
Monthly Budget Pacing
May MTD LinkedIn spend: $1,047.05 across 3 active campaigns through May 28. Tracks toward roughly $1,150–1,200 by month end at current pace, within the ~$2,500/month LinkedIn allocation. No campaign-level pacing alerts surfaced this week (Velida flagged September overpacing earlier in the month, reduced daily budget from $100 to $77 — that adjustment is holding).
| Campaign | Spend | Clicks | CTR | CPC | Daily Budget | Status |
|---|---|---|---|---|---|---|
| Why the Future of Travel Marketing Is Personal — Website Visits | $140.00 | 66 | 1.34% | $2.12 | $20 | Active |
| Why Your Beautiful Brand Isn't Sticking — Website Visits | $70.00 | 45 | 0.95% | $1.56 | $10 | Active |
| Infinite Journey eBook — Lead Gen / Document Ad | $0.00 | 0 | — | — | — | Active |
Both Website Visits campaigns delivered above the LinkedIn 0.44% B2B benchmark for CTR, with the "Future of Travel Marketing" creative leading at 1.34%. Zero conversions is expected for this objective — these campaigns are upper-funnel traffic builders, not lead-gen. The Infinite Journey lead-gen campaign showed no spend this window; worth confirming whether targeting is paused or simply not pacing.
Email
No email campaigns sent during May 18–24. Most recent send: Newsletter: May 2026 on Thu May 14 — 27.67% open rate (above the 20–25% B2B benchmark) on 285 unique opens, but 0.1% CTR on a single unique click. Open performance is strong; click-through is the soft spot — worth reviewing whether the single-CTA structure matched audience intent, or whether content/CTA placement needs work for the June send. Next send: OMA-40 (June Newsletter) — scheduled for Wed Jun 17.
Campaign Calendar — May 2026 – Jul 2026
Parent task milestones and externally-visible events across the current month and the next two. Items in future months reflect current planning per the May 21 schedule recalibration.
Newsletter
Article / Content
Paid Media
GEO Service
Client Actions
May 2026
S
M
T
W
T
F
S
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
News Send
15
16
17
18
19
Quest Sent
20
21
22
23
24
25
26
27
28
29
30
31
June 2026
S
M
T
W
T
F
S
31
1
2
3
4
5
Content Fin
6
7
8
9
Init Devt
10
Copy/Strat
11
Content Fin
12
Email Gen
13
14
15
Test Send
16
Client Appr
17
News Send
18
19
20
21
22
23
24
25
26
OMA-38 Pub
27
28
29
30
July 2026
S
M
T
W
T
F
S
28
29
30
1
2
3
4
5
6
7
8
9
10
OMA-39 Pub
11
12
13
14
15
16
17
18
19
20
21
22
23
24
OMA-41 Pub
25
26
27
28
29
30
31
May 14
OMA-28: May Newsletter Send
Newsletter
May 19
OMA-40: Newsletter Questionnaire Submitted
Newsletter
Jun 5
OMA-40: Newsletter Content Finalized
Newsletter
Jun 9
OMA-40: Initial Development
Newsletter
Jun 10
OMA-40: Copy & Strategy Review
Newsletter
Jun 11
OMA-40: Content Finalized
Newsletter
Jun 12
OMA-40: Email Generated & Internal Test
Newsletter
Jun 15
OMA-40: Test Email Sent to Client
Newsletter
Jun 16
Client: June Newsletter Email Approval
Newsletter
Client
Jun 17
OMA-40: June Newsletter Send
Newsletter
Jun 26
OMA-38: Tariffs & Public Lands Policy — Article Publication
Article
Jul 10
OMA-39: Brand vs. Performance Marketing — Article Publication
Article
Jul 24
OMA-41: Behavioral Marketing Definitional — Article Publication
Article
Campaign Progress
OMA-40: June 2026 Newsletter1/9 · 11%
OMA-38: Tariffs & Public Lands Article1/8 · 13%
OMA-39: Brand vs. Performance Article2/8 · 25%
OMA-41: Behavioral Marketing Definitional0/8 · 0%
OMA-44: July Newsletter0/9 · 0%
OMA-45: August Newsletter0/9 · 0%